Reinhard Ploss appointed advisory board chair of CustomCells

Battery company CustomCells continues to pursue its growth course: Dr. Reinhard Ploss, an experienced DAX executive and renowned supervisory board member, has been recruited for the advisory board. Ploss will also serve as the board chair and support CustomCells in expanding to international markets. With this appointment, CustomCells is strengthening its position as an innovation driver and underlining its ambition to become a global player in the premium battery segment.


“Reinhard Ploss will bring decades of DAX group experience. Furthermore, there are quite a few parallels between the former semiconductor business and today’s battery sector. CustomCells faces similar challenges as Infineon did in the Reinhard Ploss era. He will be a great asset to CustomCells, and his deep understanding of technology and innovation is invaluable to us,” said Dr. Dirk Abendroth, CEO of CustomCells.

Ploss served as CEO and CTO of Infineon Technologies AG from 2012 to 2022. He had been a management board member at Infineon since 2007 and was responsible for operations. Ploss, who holds a degree in process engineering and a doctorate in engineering, started his professional career in 1986 in the semiconductor division of Siemens AG.

In 2018, Ploss became a presidium member at acatech – the German Academy of Science and Engineering. In 2022, he became the president of acatech as well as an executive board member. Ploss is currently the supervisory board chair of Knorr-Bremse AG and a supervisory board member at Deutsche Telekom AG.

“High-performance, reliable, and environmentally friendly energy storage solutions are essential for the electrification of our mobility. CustomCells has proven to be a technological pioneer in this area. That is why I am happy to contribute my experience to achieve these ambitious goals,” said Dr. Reinhard Ploss.

During his time as CEO of Infineon, Ploss played a key role in driving the company’s expansion and diversification, consolidating its position in the high-tech sector. This expertise is expected to drive CustomCells forward in its upcoming technology decisions and internationalization towards the U.S. and Asia.

CustomCells is a spin-off of the Fraunhofer-Gesellschaft and has been active in the development and series production of state-of-the-art lithium-ion battery cells for ten years. The new strategy is to continue driving international growth.

You might also be interested in these articles